brochures, catalogues

Brochures and catalogues consist of at least two sheets bound together. This printed advertising material is used when the amount of information exceeds what can be accommodated in a booklet or flyer. Brochures and catalogues may be identical in the type of printing and materials used, but the type of information conveyed by each is different.

In a business environment, a catalogue is a very powerful sales tool to attract, retain and inform customers about new offers. Depending on the size of the company and its marketing policy, several catalogues can be produced in one year – seasonal, product group, promotional, informative, technical, etc. In enivo experience, this potential is not always fully exploited, resulting in catalogues that do not deliver the expected return.

The main purpose of a brochure is to create interest in the company and its offer, so it tends to contain more general information – company history, mission, vision, customers and their feedback, projects, new products and services.

The main purpose of a catalogue is to promote the company’s products or services by providing detailed information about the offer – product range, specifications, price.

The type of binding depends on the number of pages, paper thickness, budget and intensity of use. Each type of binding has its advantages and disadvantages:

• sturdy cardboard covers with interchangeable inside pages – very practical as each page can be printed and replaced separately. Designed for intensive use and to create exclusive impression. Disadvantages – high cost, long production time
• stapling – designed for heavy use, it is the cheapest and quickest binding method. You can also fully open stapled brochure or catalogue. Disadvantage – limited thickness (number of pages) of the brochure, which can be folded
• spiral binding – inside pages can be made from thick paper and laminated. Designed for intensive use, the catalogue is fully openable. Disadvantages – higher cost than stapled or glued binding, slightly longer production time
• gluing – unlimited number of pages. Disadvantages – you need to choose thin paper for the inside pages to prevent the brochure or catalogue from falling apart, production time is longer and the brochure will not be fully openable
• sewing – designed for very heavy use, will not fall apart. Disadvantages – longer production time, higher costs and need for a certain number of pages

To help you design and print your brochures and catalogues, we’ve compiled answers to the most popular questions, as well as some professional tips:

• the thickness of the stapled brochure must be no more than 4 mm (A4 size) and 3.5 mm for A5 size, to allow for folding. The thinner the paper, the more pages can be folded
• for a stapled brochure with more than 32 pages, it is recommended to bend the spine same way it is on glued brochures
• flyers can be stapled together for easy insertion into the binders of the registers
• for stapled flyers, the number of pages must always be divided by 4, for glued flyers by 2
• printing on the spine of the brochure is only possible for glued or sewn brochures
• if the catalogue is intended for heavy use and the number of pages is sufficient, we recommend sewing as a binding method (same as books)
• for glued brochures, the cover must always be laminated on the outside
• if the interior paper is uncoated 120g to 200g, we recommend using PUR adhesive

enivo has constant experience in the execution of various brochure design, printing and production projects since 2007. What are Your benefits:

• well-thought-out design – Your brochure design will be developed by professional designers with many years of experience
• personal project manager – each of Your projects will be successfully executed from A to Z
• quality – we cover the paper with varnish during the production process so that brochures and catalogues withstand intensive use
• cost-effectiveness – for a very small print run, we use modern digital technologies, which allows us to lower the price compared to offset printing
• efficiency – making design changes will be easy, because brochure design files are made in a way, which makes this process very simple
• variety – You have access to a wide range of brochure models, materials, print and post production technologies
• individual approach – we will consult and offer only the most suitable solutions for Your brochure project
• long-term planning – we never delete project files. You will always be able to conveniently place and approve new order quickly
• free delivery – to your doorstep in the whole of Latvia, or paid delivery anywhere else