packaging

You never get a second chance to make a first impression. (H. Jackson-Brown). Gone are the days of boring product packaging! The first impression takes only seven seconds, including the impression made by the product packaging. During this time, you must catch and hold the customer’s attention and create a correct image of your company and product, its quality and characteristics. Packaging can be a customer’s first contact with a brand.

Packaging with thoughtful design affects customers at a subconscious level, creating a psychological connection and such emotions as joy, excitement, pleasant excitement. Convincing the customer that this purchase will really be the right one. In order to maintain recognition, the following 3 elements must be taken into account, as they will significantly affect the design of the package:

• which is the product that will be in the package
• who will be the customer, the target audience
• how the customer will receive this product – in a store, on the internet, with home delivery

There can also be exclusive packaging that customers use for gift packaging – cardboard, veneer and wooden boxes with magnets, filling, inserts, ribbons, handles and other design elements. The most suitable for ecological solutions are stained wooden or veneer boxes.

To make it easier for you to make and print packaging, we have collected answers to the most popular questions, as well as prepared some professional recommendations:

• if the packaging is intended for a product intended for sale, it directly affects the final price of the product itself. It is very important to understand the maximum price for one packaging unit that would be economically justified for the specific product before proceeding with packaging production. Knowing the budget makes it possible to quickly understand the type of packaging that can be produced within that budget
• the most time-consuming process in the production of individual packaging is the development of its idea and design and the production of unprinted samples in order to arrive at the most optimal technical solution for the specific product
• design development is the next important step, because it is the packaging design that will determine how noticeable your product will be on store shelves and in advertising materials

enivo has constant experience in the execution of various packaging design, printing and production projects since 2007. What are Your benefits:

• well-thought-out design – Your package design will be developed by professional designers with many years of experience
• personal project manager – each of Your projects will be successfully executed from A to Z
• quality – we use only the most appropriate materials and printing technologies for each package project to ensure maximum quality
• cost-effectiveness – repeat package printing will not require re-manufacturing of construction or cutting forms
• efficiency – making design changes will be easy, because package design files are made in a way, which makes this process very simple
• variety – You have access to a wide range of package materials, print and post production technologies
• individual approach – we will consult and offer only the most suitable solutions for Your package project
• long-term planning – we never delete project files. You will always be able to conveniently place and approve new order quickly
• free delivery – to your doorstep in the whole of Latvia, or paid delivery anywhere else

Here you will learn some interesting facts:

• the world’s first commercial plastic (Bakelite) was created in 1907 by the Belgian chemist Leo Baekland. Many plastic packaging materials were created on its basis
• Tetra Pak, founded in Sweden in 1951 by Ruben Rausing, pioneered aseptic technology. This allowed companies to package food and beverage products in a commercially sterile environment
• glass packaging can be recycled indefinitely without losing quality or purity. Paper can only be recycled up to 7 times before the fibers become too weak and short to make another product
• product packaging dates back to the first humans, when nomadic tribes were looking for a way to carry food they hunted or gathered. The first types of packaging were leaves, hollowed out gourds, animal skin, wood
• corrugated paper was first patented in London in year 1856. It was originally designed as an insert for top hats to help keep them in shape. Robert Gair in 1879 in Brooklyn, accidentally discovered a way to give cardboard boxes the necessary shape already in the production process
• the world’s largest corrugated cardboard packaging box was created in 2008, which was 40 meters long, 20 meters wide and 4 meters high